Blaze Autopilot is the newest, fastest, and easiest way to create, schedule, and publish great marketing content.
Just like a great marketer would, Blaze Autopilot learns what makes your business unique, recommends channels, topics, and campaigns to get you started. Then, Autopilot gets to work. Where Blaze Copilot required that you use wizards and tools to manually generated one-off content pieces, Blaze Autopilot automatically creates a weekly batch of visual, text, and video content that looks, sounds, and feels like you without you lifting a finger.
All you need to do is make any edits before publication date—no more writer’s block. Then, Blaze Autopilot uses insights from engagement analytics and your own editing patterns to improve content generation, so every week performs better than the last.
Because Blaze Autopilot combines automation, generative AI models, and powerful continuous learning to take care of every step of marketing for you on repeat, you’ll spend less time working on the less-than-fun parts, like resizing images, looking up the right keywords to optimize blog posts for, or copy-pasting the same post onto different channels.
Here are a few of the biggest differences between Blaze Autopilot and Copilot:
1) Autopilot creates content automatically
Blaze Autopilot sets up and executes a full content strategy automatically, strategizing and creating content for you every week. You’ll never need to worry about posting consistently again – just log in every week to see a full content calendar ready to go, with vibrant visual and video posts already designed for you and compelling blog posts and newsletters written for you. All you need to do is make sure the content looks just right before publication time.
Blaze Copilot never automatically creates content for you, so you have to decide what your content should be about, use our wizards to design something, schedule it on your own, and analyze engagement reporting yourself to get better at marketing.
2) Autopilot makes it easier than ever to publish and post
Autopilot automatically organizes posts into an optimized schedule, so your content is well-positioned to reach your audience when they’re most engaged. Autopilot also introduces Crosspost, which lets you post the same great content across all your accounts automatically – no more complicated resizing, editing, and copy/pasting to different social media platforms.
3) Blaze Autopilot is constantly learning
Blaze Autopilot introduces the first-ever Blaze Brain, a sophisticated learning loop that constantly looks at data to improve the content it makes for you every week. When you connect social media, blog, or email accounts to Blaze, it analyzes the edits you make to generated content and information about what content performed best to build a better understanding of what your audience responds to and what your authentic voice sounds like.
Blaze Copilot lets you view post and account analytics, but doesn’t incorporate performance data into content generation.
4) One Brand Kit per workspace
Because Blaze Autopilot learns about your unique audience, offering, and customer profile, each Autopilot workspace is designed to work for one brand at a time. To use Autopilot for different brands, you can create multiple Autopilot workspaces.
Here’s what hasn’t changed:
1) Powerful editing and approvals workflows
Blaze Autopilot carries over the powerful editing tools from Blaze Copilot, so you’re always in total control of how content looks, feels, and sounds. You can change text, visuals, media, and design anytime, and the Blaze Brain learns from your edits to make every content batch more authentically you.
2) Simple, transparent pricing
Blaze Autopilot plans make it easier than ever to hire your first virtual marketer, with accessible, affordable pricing. Because Autopilot handles every step of creating great marketing from beginning to end, we’re confident Autopilot will help you grow your business more consistently than ever before.
Will Blaze Copilot continue to be available?
As of September 15, 2025, you won’t be able to create a new Blaze Copilot workspace or subscription anymore. If you have an existing Blaze Copilot subscription (Creator, Pro, Team, or Agency) you’ll be able to continue using your workspace normally.
How can I tell if I am in a Blaze Copilot or Blaze Autopilot workspace?
If you created your Blaze workspace before September 15, 2025, you may be in a Blaze Copilot workspace. To identify your workspace type, choose “Switch Teams” from the avatar menu in the top right of your workspace. If you see an “Autopilot” label on your workspace name, you are in an Autopilot workspace. If you do not see an “Autopilot” label, you are in a Copilot workspace.
If you are interested in upgrading to Blaze Autopilot, get set up in under 10 minutes here and contact Support if you’d like to transfer your Blaze Copilot subscription to a new Autopilot plan.