Watch a video demonstrating how to set up a brand kit in Blaze
Access the Brand Kits page
From the home page locate and click the Brand Kit section from the navigation sidebar.
New Brand Kit
Locate and click the New Brand Kit button to start the New Brand Kit wizard.
Review the Brand Kit helper text then click Continue
Paste your Website into the URL bar and click Submit.
If you don't have a website you can use a competitors website or a webpage of brand that you find inspirational.
Confirm Details
Blaze will scan the website you entered. It will assess visual aspect and text-based characteristics of the website. Even scrape images from the website.
Once it finishes you will be asked to confirm the details of your Brand Kit:
Logos
Colors
Fonts
These can be configured on this page (or later on)
Make any needed adjustments then click Review Images
Review and/or Upload Images
If Blaze was able to scrape any images from the website, they will be visualized. The example below shows that blaze was unable to scrape any images and offers an opportunity to upload.
If you have images, you can upload them now by clicking Choose Files, navigating to your images and uploading them. You can also do this later.
Click Review Brand Voice to proceed.
Review Brand Voice
Your Brand Voice is what Blaze will use to write text that sounds like your brand. Review the various characteristics, making any adjustments to better align with how your perceive your brand.
You can both add and remove characteristics.
Make any needed adjustments, then click Save Brand Kit to proceed.
Congratulations
You will be presented with a window that confirms you've successfully setup your Brand Kit. You can now either use it to create content or go to your Brand Kit page.
Click Open Brand Kit to further configure your brand.
Create Source Materials
The Source Materials section will already have the website you used listed. You can add more sources though.
We recommend adding source materials the help describe your business, product, or service.
What Are Source Materials?
Blaze references source materials when authoring content. This could be your organizations process, techniques, manufacturing details, product details, menu information... Anything you want your customers to know about your business.
What can be Source Materials?
The following kinds of resources can be uploaded to Blaze as Source Materials:
Social Media Accounts
Websites
Pasted Text (you manually paste text into blaze
Text files like PDFs, text files, word documents, etc...
Add any and all source materials to teach Blaze all the information it needs to know about your business.
Click Update Brand kit when you're done.
Adding Images (optional)
Images uploaded to your Brand Kit will appear in image galleries when you create content with the brand kit. This lets you quickly and easily grab images and videos that you frequently use for your brand.
From the Brand Kit page locate the Images and Videos category and click Upload
Locate the photos on your computer and upload them to your Brand Kit.
Brand Styles - Logos, Colors, Fonts (optional)
If you need to update your logos, colors, or fonts, scroll down to the bottom of your brand kit and locate the blue button in each of the corresponding categories to make any changes
Logos - Click Upload Logo and locate the new logo files you wish to upload.
Colors - Click New Color to add any additional colors
Fonts - Click Manage Fonts to upload any fonts you want to include with your brand kit.
Highlighting any of the elements in the Logo or Color section will allow you to delete them.
Clicking the pencil icon in the Fonts category will let you change your brand fonts.
