Optimizing Your Brand Kit

Blaze builds out your Brand Kit based on the information it can scrape from your website or that you provide as context. Optimization allows you to further refine how Blaze understands your business. This results in higher quality content from Blaze.

The Brand Kit category is located in the sidebar. Click it to open it up.

Move through the 4 categories listed at the top of the tool reviewing, confirming, and altering each to best suit your brand.

These buttons may show as shorted or longer version titles. They are the same tool.

(ie: Media or Media Library)

The four categories in your Brand Kit are:

The content in your Media Library is used when Blaze generates content. Upload any and all content that you want blaze to include in your post content. You can return here and upload content as often as you need.

you can upload content to your Media library by clicking Add Media then selecting

Import using Import Files.

From here you can search for images or videos, upload from your computer, generate with AI or even link to an image online.

If you have setup the Google Drive integration you can import files directly from your google drive by clicking Import Files. then select the files you would like to bring into your Blaze workspace.

This section is broken into two parts Brand Styles and Brand Voice.

Both of these sections are used by Blazed to shape the visual and text content when creating content for you.

Review each of the elements in each section using the Edit buttons or Pencil icons to make any adjustments needed. Don't forget to save your changes!

Contains all of the elements that Blaze needs to accurately represent the visual aspect of your brand.

Relates to the written components of your brand.

Your Brand Profile is created when Blaze initially trains on your website. This is how Blaze understands how to position your business.

Review the information and adjust it to best suit how you want your business to be positioned. Remove anything that doesn't fit and add anything you feel is missing.

Simply use the Edit buttons adjacent to each of the categories to make changes.

Don't forget to save your work!

Blaze uses Source Materials to better understand your business. Think of it as an opportunity to turn Blaze into your most informed employee. Train it on anything you want it to know and share with the rest of the world!

Blaze scans your site, accounts, and files to keep your brand updated when it generates your content.

To add new source materials, click Add Source Material

You have multiple ways you can upload source materials.

You can also upload documents for Blaze to use to better understand your business.

Consider uploading the following types of documents:

Consider adding links to the following pages on your website:

Click Add Account to add an additional social media account to your source material list. Your primary social media account for each platform is automatically added. You can use this workflow to add additional if needed.

Click Import Files to bring up the Google Drive file selector window where can select any files that would make for great source material.

You can also just paste text directly into Blaze by clicking Paste Text. Paste in your text and click Analyze.

Blaze will analyze your text and then ask you to give your source materials a name and click Create Source Material to manually add your text based information into Blaze.

Blaze uses your Brand Kit when it generates content. Any changes or saves that you make to your Brand Kit will only affect future content when it gets generated.

If you want to see existing unpublished content updated to reflect the changes you made to your brand kit, you must regenerate it.

From the calendar view, select the posts you want updated, then click Regenerate. Blaze will give you an opportunity to adjust the contents focus, and also show you how many credits are required to regenerate the selected content.

If you are comfortable spending the credits click Regenerate and wait for a few minutes while Blaze regenerates your content.

As Blaze generates content in your campaigns (located in your Content Plan) it will use your updated Brand Kit when generating the content.