Optimizing Your Brand Kit

Blaze builds out your Brand Kit based on the information it can scrape from your website or that you provide as context. Optimization allows you to further refine Autopilot to ensure it has the best understanding of your business. This results in higher quality content from Autopilot.

The Brand Kit category is located in the sidebar. Click it to open it up.

Blaze uses Source Materials to better understand your business. Think of it as an opportunity to turn Blaze into your most informed employee. Train it on anything you want it to know and share with the rest of the world!

By default you will land on the Source Materials section of your Brand Kit. Here will see the integrations that you have already connected to Blaze Autopilot. You can also add links to webpages and upload files

Webpages

At the top of the Source materials section you can add additional websites as Source Materials by clicking +Add More.

Consider adding links to the following pages on your website:

Files

You can also upload documents for Blaze to use to better understand your business.

Consider uploading the following types of documents:

You can alternatively paste text into Blaze or Select a Blaze Document to be used as Source Materials too.

Clicking into the next tab will reveal the images and videos category. Autopilot will use the images and videos in this section when authoring content for you.

Clicking the highlighted +Add More button will bring up a pop-up window. Here you can upload/select additional images and videos to your Brand Kit.

Blaze will suggest some images and videos that it thinks works for your brand kit. You can highlight and select any you want Blaze to use.

Alternatively you can Upload your own Media, Add images or videos from a URL, or Search through the stock image libraries manually to search and select a few that you like.

Your Brand Profile is created when Blaze initially trains on your website. This is how blaze understands how to position your business.

Review the information and adjust it to best suit how you want your business to be positioned.

Simply use the Edit buttons adjacent to each of the categories to make changes.

Don't forget to save your work!

The Style & Voice category contains your Brand Style and your Brand Voice. Review each of the elements and use the Edit buttons to make any adjustments needed.

Brand Style:

Contains all of the elements that Autopilot needs to accurately represent the visual aspect of your brand.

Brand Voice: Relates to the written components of your brand.

Don't forget to save your changes!

Use this section to communicate to Autopilot your Design Preferences and Content Preferences.

Design Preferences

Featured Media

Select what media types you would (or do not want) Autopilot to create for you.

Brand Kit Media Priority

Define how you would like Autopilot to prioritize media usage:

Images on Blog Posts

Define if you would like Autopilot to include images in your Blog posts or not.

Content Preferences

Review and configure the following items.

Content Language

Configure the language that Autopilot will produce your content in.

Topics to Avoid

Outline any words or phrases that you want Autopilot to avoid using.

Words and Phrases to Avoid

If you have a list of words or phrases you don't want in your content, it goes here.

Domains to Avoid

A good idea to add your competitors websites here and any other websites you don't want to see linked in your content.

Hashtags

If you have a list of hashtags that you like to include in your content, add them here.

Logo Frequency

Configure how much (or little) Autopilot includes logos in your images.

Blog Keywords

Specify any common keywords that you want to see included in your blogs here.

Feel free to return to your Brand Kit anytime to better align your Autopilot account with your Business. Especially if you're refreshing your brand.