Watch a video demonstrating the Meta Paid Ads setup process
Important - Read Me First!
This help center article assumes that your have the following items in place.
A Meta Business Suite account
A Business Portfolio on your Meta Business Suite account.
Connected Instagram and Facebook accounts in your Autopilot Workspace.
If some or all of these are missing please review the two help center articles before proceeding.
Meta Business Suite Setup
Log into to your Meta Business Suite account.
Start by selecting your Business Portfolio.
Create an Ad Account (Click Here if you already have one)
With your business portfolio selected, click the gear icon at the bottom left of the screen.
Click Ad Accounts
Then click the +Add button in the center of the screen.
A popup window will appear asking you if you want to Create a new ad account or Add an existing ad account to your portfolio. Select the appropriate option for you.
This tutorial will follow the workflow for creating a new ad account.
Add in your Account Details:
Ad account name - This will be shown in your ads to your viewers.
Time zone - Your preferred time zone for scheduling content.
Currency - Your preferred currency.
Clarify your Business Usage details by telling Meta who will use this ad account.
My business - will be used for your business (more common)
Another business or client - If you're managing other businesses (less common)
Review the Meta Commercial Terms and Advertising policies. If you agree, check the box and click Create ad account.
Add your Payment info next by selecting the button on screen.
Next, select the preferred method of payment that you would like to use. Follow the subsequent prompts and add in your information.
Once you've added your payment information, Meta will return you to your business portfolio showing you that your ad account has been successfully added.
Return to Blaze
Click the Paid Ads tool in the sidebar
Click Connect Meta Ads Account to start the connection process.
Then click Go to Meta Business
Blaze will handshake with Meta and ask your to confirm shared permissions between Meta and Blaze. Proceed with the prompts by clicking Next/Reconnect.
When the Meta Advertising screen appears, you will need to connect it with your:
Ad Account
Facebook Page
Instagram Account
Click the corresponding buttons in each of the categories to make your selection. Once all of the categories are selected click Confirm.
If you have multiple Ad Accounts, Facebook Pages, or Instagram accounts associated with your accounts you may be presented with multiple accounts/pages to select.
Simply select the page associated with the business you are creating ads for.
After you have confirmed your Ad Account, Facebook page, and Instagram account confirm your changes.
You should see the name of your Ad Account in the Meta Ads card with a green checkmark. This means everything is connected and you're ready to create a Paid Ad campaign.
Close the Integrations window to proceed.
Creating Ad Campaigns
Once you have closed the integrations status card you are ready to create your first Ad Campaign.
Click Create Campaign to get started.
Fill out the wizard then click Set Topic.
Blaze will automatically populate the campaign topic. This will drive the content that Blaze generates for you.
You can edit the topic, use it as is, or use the Regenerate button to view multiple suggestions until you find something you like.
Once you are happy with your topic click Set Audience to proceed.
Now set the age range, gender, and language you wish to receive your ad.
You can also add Locations to your campaign so you will only show ads to people who care about it.
For instance, if you are running ads for a local small business, you may want to limit it to the city your business is located in and surrounding areas. Doing this will limit where the ads in your campaign are shown.
Once you have configured your audience demographics and locations, click
Set Budget to proceed.
Set the desired date range to run your campaign by choosing a Start Date and an End Date.
Set a budget for your campaign. Blaze is asking you to set your budget for the entire duration of the campaign.
In the sample below a 1 week campaign budget is set to 70 dollars which comes out to a spend of 10 dollars a day.
The higher the daily budget, the more your ad's will be shown to users.
Next, confirm the Payment method you want to use. This will be the payment method you previously set up on your ad account in the Meta Business Suite.
Click Set Creative to proceed.
Blaze will automatically generate a handful of ads for you. Review and select your favorites.
You can also edit the ads or even replace them with something specific if you already have creative assets that you want to use.
Once you have selected the ads you want to run, scroll down and continue filling out the wizard.
Review and Edit your First Ad Headline, Call to Action, and Primary Text. Once you have filled out the rest of wizard, click Review Campaign to proceed.
Congrats you have successfully completed creating your first paid ad campaign in Blaze!
You will be taken back to the Paid Ads tool with your campaign listed inline. You can turn it on or off with just the click of a button or even expand the campaign to see statistics for each of the ads you are running.
