Campaigns help you plan and produce multi-channel marketing content around a specific theme, goal, and timeline. They give you a structured way to schedule posts, add context, generate content, and approve everything before it goes live.

Note: Campaigns are available only on the Growth and Enterprise Plans.

Watch the tutorial:

What is a Campaign?

A campaign is a coordinated set of posts built around a theme, product, announcement, or seasonal moment. You choose the schedule, channels, and materials. Blaze generates the content, organizes it on your timeline, and prepares it for publishing.

Campaign Examples:

Seasonal moments
Plan content around holidays, monthly themes, or industry events.
Example: “Holiday Gift Ideas,” “Back-to-School,” “Small Business Saturday.”
Product or service spotlights
Focus a campaign on one offering to keep messaging consistent.
Example: “Weekly Meal Plans Launch,” “Spring Collection Preview.”
Educational series
Create a structured sequence that teaches something over time.
Example: “Email Marketing Basics,” “Home-Office Organization Tips.”
Announcements or updates
Use campaigns to support launches, new features, or major changes.
Example: “New Hours for Summer,” “Grand Reopening,” “Feature Release Week.”
Promotions
Drive awareness for time-boxed deals or discounts.
Example: “January Promo,” “Anniversary Sale,” “Referral Bonus Week.”
Evergreen branding themes
Build long-running narratives that reinforce identity or values.
Example: “Founder Stories,” “Customer Spotlight Series.”

Each campaign moves through four stages:

Planned → Generated → Publishing → Done.

Planned: Your campaign details and context are set, but no content has been generated yet.
Generated: Your posts have been created and you can now edit them before they are published
Publishing: Posts are now moving through their scheduled publish dates.
Done: All posts in the campaign have been published and the campaign is complete.

How to Manage your Campaigns

When you onboard onto the Growth plan, Blaze will generate an entire year's worth of campaigns for you. You can edit these campaigns, delete them, or create additional ones.

Content created from a campaign can be found both inside a campaign as well as on the Calendar.

How to Create a Campaign

Navigate to the Content Plan page and click the Add New Campaign button
Enter your campaign topic or theme and target link
Select when you want the campaign to start and the length
Next add source materials that the AI can use as context for the campaign. These can be webpages, video/audio files, documents, or PDFs.
After Blaze has scanned the source materials, it will present its findings that you can edit and verify:
1. The Theme
2. Audience
3. Goal
4. Content Description
5. Call to Action
6. Target Link
Now select the channels and amount of weekly content for your campaign, across social media, video, blogs or email.
Once your selections are made, click Create Campaign.
Now you can make additional edits to your campaign:
1. Refine Campaign details
2. Add additional source materials
3. Upload media assets to use in content
4. Answer additional questions to make your content more authentic
You may click the Generate Content Now button to have Blaze create the content, or wait until the scheduled date when it will automatically be generated.
Blaze will begin to generate the content and place it on the Calendar where you can view and edit it 🎉