Content Plan
Blaze generates campaigns inside of the content plan tool. It uses these campaigns to outline and shape the content it will generate for you every week.
Growth Plan users can run multiple campaigns at the same time and plan campaigns far out into the future
Starter Plan users can have one active campaign and one campaign planned in the future.
Accessing your Content Plan
To access your content plan, select the Content Plan tool in the sidebar.
Understanding the Content Plan view
Once you open your Content Plan tool you will see a vertically oriented calendar with your campaigns listed inline.
Each campaign has a date range listed, a title, and a hero image.
The plans listed above Today with the diagonal grey and white lines take place in the past. The plans listed below Today are planned for the future. Clicking on a content plan will open it up.
Clicking Adjust Defaults will open a window to adjust default content values.
Clicking +Add New Campaign will start the Campaign creation process
we'll cover each of these below:
Adjust Content Defaults
Clicking Adjust Defaults will bring up a menu to review and adjust your post schedule, content types, and quantity of content generated for each campaign that gets created.
Schedule
Use the Schedule menu to adjust how often you want to post per channel and how much time you would like to review your content before posting.
Don't forget to save your changes by clicking Save as Default.
Channels
Using the channel tab you can adjust how much content gets generated in each campaign and which platforms you want to post to.
You can also select if want to crosspost social media posts and short form videos. This have blaze generate a post for one platform (say Facebook for example) and automatically post it to other social media platforms like Instagram, TikTok, LinkedIn, X, etc...
Don't forget to save your changes by clicking Save as Default.
Create Campaigns
Use the Add New Campaigns button to create a campaign. Select how many campaigns you would like to create, then click Create Campaign.
(only 1 future campaign can be created for Starter plan users)
Reviewing a Campaign
From the Content Tool view, clicking on a campaign will open it up so you can review the campaign and make adjustments to it.
Campaign Goals
Inside the Set Campaign Goals section, click Edit Goals to adjust the goals in your Campaign. Make any adjustments needed then click Done to save your changes.
Content Frequency & Platforms
Inside the Determine Frequency & Platforms section click Edit Schedule & Channels to review and make changes.
When the menu opens up you can adjust how much content gets posted for each category as well as which platforms you wish to post to.
If you enable crossposting you simply tell Blaze how many posts you want created per week in each category and then toggle-on the platforms or channels you want your content posted to.
Blaze will automatically generate and schedule the content for the elected platforms.
Click Done and then save your changes.
Additional Context
You can optionally add supporting materials—such as webpage links, documents, images, or videos—to help Blaze generate more accurate and relevant content.
To add context, simply click Add Webpage, Upload, or Upload Media and include any resources you want Blaze to reference.
Providing additional context is not required, but it can help focus the generated content and improve its relevance.
For example, if you're running a campaign for a specific product or service, adding a link to the product page allows Blaze to scan that page and incorporate key details into the content it creates.
The same applies to media. Uploading relevant images or videos, such as product visuals or promotional assets, helps ensure they are included and reflected in the content Blaze generates.
Review Topics
Review topics allows you to review and edit the topics that blaze will use when generating content. To edit anything simply select it and make your adjustments. Once you have made all adjustments click Save Changes.
Generate & Approve Content
This section shows how many credits will be used to generate all of the content in your campaign. It also indicates when the content will be generated automatically.
If you’d prefer to generate the content right away, you can click Generate Content to run it manually.
Keep in mind that once content is generated, any changes you make to the plan will require the content to be regenerated to reflect those updates, which will use additional credits.
