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How to Improve your Content

Tips and tricks for improving content created by Blaze.

Written by Joe Girton
Updated this week

There are many ways you can directly and indirectly improve the quality of the content that Blaze creates for you. Well explore then in two groups:

As you review the content that gets generated in your content plan you may see one or two posts that need to be edited or adjusted. Those can be facilitated by Post Specific Edits.

If you find yourself routinely unsatisfied with the posts that Blaze is creating. The way text or images look then you will want to review and optimize the areas that blaze uses when designing your content.

1. Post Specific Edits

When you select an edit from the calendar you will be taken to a post preview window. Here you can ask blaze to make edits, regenerate the post, or use the improve section to make adjustments.

Ask Blaze

To ask Blaze to edit one post at a time, ask Blaze Chat in the left sidebar of Preview view to change whatever you don't like about the post.

Improve

The Improve section lets you jump to various tools inside of Blaze to edit the various components of your post.

  • Design - Takes you to Designer to make manual adjustments

  • Caption - Opens a pop-up to edit your post caption

  • Brand - Takes you to Designer to adjust your branding.

  • Regenerate - Blaze uses credits to regenerate the entire post.

Regenerating Multiple Posts

From the calendar view you can quickly select posts and then click Regenerate. Blaze will then use credits and regenerate your posts.

2. System Wide Improvements

To improve content quality of your content on an ongoing basis you will want to do the following:

  • Optimize your Brand Kit

  • Review your Content Preferences

  • Review your Campaign Goal & Topics

Explore the different tabs in Brand Kit and update fields in Content Preferences, Style & Voice, and Brand Profile to better reflect your style.

Optimizing your Brand Kit

Review and edit each section of your Brand Kit to make sure it accurately aligns with your brand. We have a dedicated article on how to Optimize your Brand Kit.

Go through and review each item in all four section to ensure it best aligns with your brand

Media Library - Upload content you want included in your content here.

Styles & Voice - Upload your Font, Logo, Colors and review and edit Brand Voice

Brand Profile - Review and edit all categories and sections

Source Materials - Add files that will help Blaze better understand your business.

Review Content Preferences

Review and edit each of the section in your Content Preferences to ensure it reflects how much video and image content you want, who your audience is, CTA's, Blog Keywords, and more...

General - Review and adjust these global settings.

Video - Define how much Stock, Brand Kit Content, and Ai Video to use

Image - Outline if you want Images, Images with Text, Color, Logos, etc...

Social Media - Define the balance of video and image posts, Logo usage, CTA, etc...

Blog & Email - Outline Keywords, Link usage, CTA's, and more...

Review your Campaign Goal & Topics

Your Content Plan has all of your Campaigns listed out. Your Campaigns tell Blaze what to make the content about and how much to generate.

Start by reviewing the Campaign Goal. Then check your schedule and channels making any adjustments if needed.

Then review and edit the topics of each of the categories down below.

Routinely review your campaigns before your content is generated. This prevents you from spending credits to generate content that is misaligned.

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