Blaze is your AI marketing partner — built to help small business owners and teams stay consistent, creative, and confident in their marketing.
Most people struggle to post regularly or spend hours trying to come up with content. Blaze fixes that by doing the work for you.
It’s the first AI marketing platform that actually plans, writes, designs, and schedules content automatically every week.
With Blaze, you get a complete marketing engine — powered by your brand — that keeps your content calendar full without you lifting a finger.
New to Blaze? Watch This First
Homepage
When you log into Blaze, you land on the homepage.
Here you’ll find:
Helpful cards and tools that guide new users to common actions
A checklist to help you complete setup
Recently created posts for quick access
Your credit balance in the top right
Your user menu, where you can:
Access billing
Switch workspaces
Join the community
Open the Help Center
Manage settings
The support bubble (bottom right), which links to:
YouTube tutorials
Help Center articles
Community
Support team
The homepage is your command center.
Sidebar Navigation
The left sidebar allows you to move between all major areas of Blaze:
Home
Calendar
Approvals
Content Plan
Paid Ads
Insights
Brand Kit
Content Preferences
Integrations
Each section plays a specific role in how Blaze generates and manages your marketing.
Brand Kit
Your Brand Kit is how Blaze understands your business. During onboarding, you enter your website URL. Blaze scans your site and automatically creates a starting Brand Kit, which you can edit at any time.
Media Library
Upload photos and videos you want Blaze to use in generated content.
Styles & Voice
This defines how your brand looks and sounds.
Brand Styles control visual attributes.
Brand Voice controls tone and writing style.
Blaze uses this information to generate content that matches your brand.
Brand Profile
This is a summary of what your business is, what you offer, and who you serve. Review and adjust this if anything needs refinement.
Source Materials
Upload PDFs, brand guides, product sheets, or other materials. Blaze studies these to deepen its understanding of your business.
Content Preferences
Content Preferences define how Blaze presents your content.
General
Set:
Market location
Target audience
Who appears in your content
Image & Video Settings
Control whether posts include:
Just text
Images or videos
AI-generated visuals
Social Media Settings
Configure:
Logo usage frequency
Default calls to action
Hashtags
Blog & Email Settings
Set:
External links
Calls to action
Formatting preferences
All of these settings influence how Blaze generates content.
Content Plans act as blueprints for your marketing. Blaze automatically generates content based on your campaign goals and schedule.
Campaign Planning
Within a plan, you can:
Define the campaign goal
Adjust posting frequency
Increase or decrease content volume
Choose channels for distribution
Blaze generates everything automatically, but you can modify any part of the plan or create one from scratch.
Plan Limits
Starter Plan: One active campaign, planned one week ahead.
Growth Plan: Multiple campaigns, scheduled months in advance.
Each plan includes monthly credits. Credits are used to:
Generate content
Regenerate posts
Power AI tools
You can view your credit balance at any time from the top-right corner.
Calendar
Once content is generated, it appears in the Calendar. You can view content in:
List view
Week view
5-day view
Each scheduled item shows:
Platform icon
Post preview image
Scheduled date
Click a post to open its preview window.
Editing Social Media Posts
Click a post to open its preview view.
Inside the preview view, you can:
Adjust the schedule date and time
Enable cross-posting
Use one-click tools to:
Change design
Update caption
Modify branding
Regenerate the post
Editing Designs (Designer)
Select the image and click Edit Design to open Designer. Designer allows you to:
Edit text elements
Adjust logos
Modify layout
Add new elements
Changes save automatically.
Editing Blog Posts (Blaze Documents)
When you open a blog post, you enter Blaze Documents.
For blog posts, you’ll see:
SEO Score
Metadata fields
Tags
Featured image
URL slug
You can:
Use the AI prompt bar to request changes
Make manual edits like a traditional document editor
Integrations
Integrations connect Blaze to your publishing platforms.
You can connect:
Social media accounts
Blog platforms
Email platforms
Google Drive
Paid ad platforms
You can add or manage accounts anytime from the Integrations page. Step-by-step videos are available for each integration.
Insights
The Insights page shows performance data for your content.
View:
High-performing posts
Platform-specific metrics
7-day performance
30-day performance
Blaze tracks performance automatically.
Approvals (Growth Plan Only)
Approvals allow team members to review content before it goes live.
Since Blaze operates automatically, this feature ensures that only approved content is published.
This is available on the Growth Plan.
Blaze also supports paid advertising.
You can connect ad platforms like Meta Ads and manage paid campaigns directly within Blaze.
This allows you to generate and launch ad creative using the same system powering your organic content.








