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Getting Started with Blaze

Tutorials and articles to help you learn the basics on Blaze

Written by Vincent Vicente
Updated over 2 weeks ago

Blaze is your AI marketing partner — built to help small business owners and teams stay consistent, creative, and confident in their marketing.

Most people struggle to post regularly or spend hours trying to come up with content. Blaze fixes that by doing the work for you.

It’s the first AI marketing platform that actually plans, writes, designs, and schedules content automatically every week.

With Blaze, you get a complete marketing engine — powered by your brand — that keeps your content calendar full without you lifting a finger.

New to Blaze? Watch This First


Homepage

When you log into Blaze, you land on the homepage.

Here you’ll find:

  • Helpful cards and tools that guide new users to common actions

  • A checklist to help you complete setup

  • Recently created posts for quick access

  • Your credit balance in the top right

  • Your user menu, where you can:

    • Access billing

    • Switch workspaces

    • Join the community

    • Open the Help Center

    • Manage settings

  • The support bubble (bottom right), which links to:

    • YouTube tutorials

    • Help Center articles

    • Community

    • Support team

The homepage is your command center.


Sidebar Navigation

The left sidebar allows you to move between all major areas of Blaze:

  • Home

  • Calendar

  • Approvals

  • Content Plan

  • Paid Ads

  • Insights

  • Brand Kit

  • Content Preferences

  • Integrations

Each section plays a specific role in how Blaze generates and manages your marketing.


Brand Kit

Your Brand Kit is how Blaze understands your business. During onboarding, you enter your website URL. Blaze scans your site and automatically creates a starting Brand Kit, which you can edit at any time.

Media Library

Upload photos and videos you want Blaze to use in generated content.

Styles & Voice

This defines how your brand looks and sounds.

  • Brand Styles control visual attributes.

  • Brand Voice controls tone and writing style.

Blaze uses this information to generate content that matches your brand.

Brand Profile

This is a summary of what your business is, what you offer, and who you serve. Review and adjust this if anything needs refinement.

Source Materials

Upload PDFs, brand guides, product sheets, or other materials. Blaze studies these to deepen its understanding of your business.


Content Preferences

Content Preferences define how Blaze presents your content.

General

Set:

  • Market location

  • Target audience

  • Who appears in your content

Image & Video Settings

Control whether posts include:

  • Just text

  • Images or videos

  • AI-generated visuals

Social Media Settings

Configure:

  • Logo usage frequency

  • Default calls to action

  • Hashtags

Blog & Email Settings

Set:

  • External links

  • Calls to action

  • Formatting preferences

All of these settings influence how Blaze generates content.


Content Plans act as blueprints for your marketing. Blaze automatically generates content based on your campaign goals and schedule.

Campaign Planning

Within a plan, you can:

  • Define the campaign goal

  • Adjust posting frequency

  • Increase or decrease content volume

  • Choose channels for distribution

Blaze generates everything automatically, but you can modify any part of the plan or create one from scratch.

Plan Limits

  • Starter Plan: One active campaign, planned one week ahead.

  • Growth Plan: Multiple campaigns, scheduled months in advance.

Each plan includes monthly credits. Credits are used to:

  • Generate content

  • Regenerate posts

  • Power AI tools

You can view your credit balance at any time from the top-right corner.


Calendar

Once content is generated, it appears in the Calendar. You can view content in:

  • List view

  • Week view

  • 5-day view

Each scheduled item shows:

  • Platform icon

  • Post preview image

  • Scheduled date

Click a post to open its preview window.


Editing Social Media Posts

Click a post to open its preview view.

Inside the preview view, you can:

  • Adjust the schedule date and time

  • Enable cross-posting

  • Use one-click tools to:

    • Change design

    • Update caption

    • Modify branding

    • Regenerate the post

Editing Designs (Designer)

Select the image and click Edit Design to open Designer. Designer allows you to:

  • Edit text elements

  • Adjust logos

  • Modify layout

  • Add new elements

Changes save automatically.


Editing Blog Posts (Blaze Documents)

When you open a blog post, you enter Blaze Documents.

For blog posts, you’ll see:

  • SEO Score

  • Metadata fields

  • Tags

  • Featured image

  • URL slug

You can:

  • Use the AI prompt bar to request changes

  • Make manual edits like a traditional document editor


Integrations

Integrations connect Blaze to your publishing platforms.

You can connect:

  • Social media accounts

  • Blog platforms

  • Email platforms

  • Google Drive

  • Paid ad platforms

You can add or manage accounts anytime from the Integrations page. Step-by-step videos are available for each integration.


Insights

The Insights page shows performance data for your content.

View:

  • High-performing posts

  • Platform-specific metrics

  • 7-day performance

  • 30-day performance

Blaze tracks performance automatically.


Approvals (Growth Plan Only)

Approvals allow team members to review content before it goes live.

Since Blaze operates automatically, this feature ensures that only approved content is published.

This is available on the Growth Plan.


Blaze also supports paid advertising.

You can connect ad platforms like Meta Ads and manage paid campaigns directly within Blaze.

This allows you to generate and launch ad creative using the same system powering your organic content.

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