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Getting Started with Blaze

Tutorials and articles to help you learn the basics on Blaze

V
Written by Vincent Vicente
Updated over a week ago

Welcome to Blaze!

Blaze is an AI marketing tool for non-marketers – the entrepreneurs, small businesses, and teams of one who want to turn their business into something great.

Hear from our CEO Adam Nathan on why we created Blaze:

Blaze Overview

There are 5 key phases in the content creation process that Blaze makes incredibly simple and easy to do:

  1. Create a Brand Voice

  2. Generate content

  3. Edit and collaborate on content

  4. Schedule and publish content

  5. Repurpose content into other formats


1. Auto-analyze your brand's audience tone, and style to make AI-generated content sound like you.

Save and modify your brand voice to create great content that sounds like you.

  • Blaze is the best AI tool for systematically detecting and breaking down your brand voice from an existing website or piece of content.

  • Easily modify attributes of your brand voice as your voice evolves.

  • Use your saved voice to generate content that reflect your business' communication style.

Learn how to create a Brand Voice:


2. Generate content for every marketing channel.

Create all the marketing content you need to grow your business.

  • Content creation wizards guide you step-by-step so you don't have to be a marketing expert to create expert-level content.

  • Apply your brand voice and add key information so Blaze can create great content for you.

  • Every content creation wizard is optimized by our experts for the rules and best practices of that marketing channel.

Learn how to create content in Blaze:


3. Edit with AI or collaborate with colleagues in a first-class document editor.

Refine drafts with or without the help of AI.

  • Work in a beautiful, real-time editor with rich text formatting, royalty-free image, and dynamic embeds with 15+ integrations.

  • Blaze takes the tedious work out of the writing process by providing multiple ideas for each channel, saving time and focus.

  • Ask Blaze to edit or add new content for you or share your docs with colleagues to leave comments and tasks.


4. Schedule your content to be published directly from Blaze.

Connect to your accounts to streamline the publishing process.

  • Blaze directly integrates with Wordpress, Instagram, Facebook, X/Twitter, and Linkedin.

  • Preview how your posts will appear on social networks and choose the date and time of when they will be published.

  • View and track all your scheduled posts in a marketing calendar

Learn how to schedule and publish content from Blaze:


5. Get 10x value out of your content by repurposing into different content types.

Repurpose a blog post into a Instagram post, X Thread, Press Release, SMS and more.

  • Save hours of time by taking any piece of content, whether a document in Blaze or an external URL, and repurposing it into multiple different content types.

  • Ensure every piece of content you create has supporting content on other marketing channels to co-promote it.

Learn how to create a multi-channel campaign:


All that and ✨ so much more ✨

  • SEO Analysis - Optimize your content for specific SEO keywords and see how well your content follows best practices.

  • Source Materials - Give Blaze more information about your business so that it can create more accurate and sophisticated content.

  • Custom properties - Add searchable metadata to documents and structure to your folders.

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