Watch a video demonstrating how to use the SEO tool:
Why should I use the SEO tool?
Using the SEO Relevance Planning tool will allow you to use high performing keywords to inform the creation of the Blogs inside of Blaze. By prioritizing around performant keywords, you blogs will experience higher ranking and traffic.
Start the SEO Relevance Planning Tool
From the homepage, select SEO from the side bar.
Click Setup Up My SEO Plan.
Select your Topic Clusters
Blaze will take its understanding of your brand, your marketspace, your customers, etc... and recommend some topic clusters it thinks will perform well.
This screen shows you a list of topic clusters along side their KD rating (keyword difficulty) and Vol. value (existing traffic volume numbers).
Highlighting a row and selecting See Details will show you more information about that topic cluster.
Topic Cluster Details
The topic cluster detail window gives you deeper insights and data around the highlighted cluster
You can see its
Avg. Position
Difficult
Monthly Searches
Total Impressions
In addition Blaze categorizes the cluster keywords into categories.
Changing the Topic Focus
If you are not satisfied with the suggested topic clusters you can ask Blaze to search for more based on your own keywords. To start this process click Reset my Topic Focus at the bottom of the pop-up window.
Adjust your topic and the "Results for" field (this is the location data, adjust only if applicable) then click Discover Topic Clusters.
Select 3 Topic Clusters
Now select your top three topic clusters that you want to rank for and click
Confirm 3 Topic Clusters.
Understanding Main Topic and Supporting Keywords
Once you select your 3 topic clusters, Blaze will create a list. Your main topic will be in bold and denoted by a number and the supporting keywords by a decimal place.
For example the Main topic is bold and listed as: 1 - How To Roast Coffee.
The supporting keyword clusters are listed below and denoted by a decimal.
1.1 Coffee Roaster
1.2 sey coffee
Each one of these items will become a blog post. Blaze will use the Keyword to generate a blog that relates to it. As you can see from the sample image below columns that incorporate the intended Post Date and the Blog Status along side the Keyword Difficulty or (KD) and keyword volume (Vol.)
Editing and Adjusting Supporting Keywords
You should review, edit, and adjust the supporting keywords.
Delete any supporting keywords that don't seem to fit.
CAUTION: Deleting main topics removes all keyword topics in that cluster.
Reorder any keywords by click and dragging them up and down the list.
Add any keywords that you feel like are missing.
Review Blogs from the SEO Relevance Planning Tool
Using the Blog Status column as a reference point, when Blogs are in the Scheduled status you can jump straight to them by highlighting the row and clicking View Post.
Adding New Topics
Overtime you may want to add additional topic clusters to your list. Simply click
+ Add New Topic Cluster to begin the process.
